He has published four books and over 250 research papers. His h-Index is 53 (12/2020) with total citations of 13,033 (source: Google Scholar). An international study published in Public Library of Science (PLoS) in 2020 includes him as among the top 2% of marketing academics.

His current research focuses the development and management of business relations and networks as complex adaptive systems. His research has been funded by grants from the Australian Research Council, the Australian Trade Commission and various University Research Grants. He is a member of the editorial review board of many international journals and regional editor for the J of Business and Industrial Marketing and J of Business and Business Marketing.