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个人简介
Helena Alves is Full Professor of marketing at the Business and Economics Department, University of Beira Interior, Portugal and researcher at NECE - R&D Centre for Business sciences. Her areas of expertise include Customer Satisfaction, Services marketing, Tourism marketing and public and nonprofit marketing having authored and co-authored several articles and book chapters on this themes. For some years she was coordinator of the marketing degree and later of the master degree. Her teaching experience includes degree, master and Ph.D levels, in Portugal and Spain (University of Extremadura, University of León and University of Valência). Currently, she is the editor of the International Review on Public and Nonprofit Marketing, and is also in the editorial review boards of several journals such as The Service Industries Journal and The Management Decision Journal.
研究兴趣
论文共 218 篇作者统计合作学者相似作者
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INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENTno. 3 (2024): 839-872
Journal of Marketing for Higher Educationpp.1-22, (2024)
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCEno. 5-6 (2024): 559-583
INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATIONno. 2 (2024): 100974
JOURNAL OF AFRICAN BUSINESSpp.1-22, (2023)
Social Marketing and Sustainable Development Goals (SDGs) Springer Business Casespp.1-24, (2023)
ENVIRONMENT DEVELOPMENT AND SUSTAINABILITYpp.1-24, (2023)
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