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职业迁徙
个人简介
His research interest focus on Consumer Behavior, Green Innovation, Brand Management, Environemntal Management and Green Competitive Advantage. He has published in various journal of international repute including top ranked journal. His previous research appeared in Business Strategy and the Environment, Journal of Environmental Management, Technological Forecasting & Social Change, Marketing Intelligence & Planning, Management Decision, International Journal of Bank Marketing, Journal of Cleaner Production, Resources Policy and many others. He served as a Guest Editor for SSCI/SCI journal "Sustainable Production and Consumption" and "Management of Environmental Quality". He has served as a reviewer for many prestigious journals including Europeon Journal of Marketing, Marketing Intelligence and Planning, Technological Forecasting & Social Change and many others. His several papers has been categorized as "Highly Cited Paper" and "Hot Paper" by Essential Scienc Indicators. He has been conferred Research Excellence Certificate 2020, the Excellent PhD student, 2018, Excellent dissertation award, 2018. He Received prestigious Chinese Government Scholarship (CSC) 2015-2018.
研究兴趣
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MANAGEMENT DECISION (2024)
Journal of environmental management (2023): 118567-118567
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