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2 is a professor of Marketing at the University of Tampere, Finland. His research interests lie in value co-creation, service marketing, reverse use of customer data and customer relationship management. His recent studies have been published, for example, in Industrial Marketing Management , Journal of Strategic Marketing , Marketing Intelligence & Planning and Journal of Retailing & Consumer Studies .
Research Interests
Papers共 65 篇Author StatisticsCo-AuthorSimilar Experts
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INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCHno. 1 (2024): 104-121
International Journal of Population Data Scienceno. 4 (2024)
The American Journal of Clinical Nutritionno. 5 (2024): 1346-1353
Research Square (Research Square) (2023)
ANNALS OF NUTRITION AND METABOLISM (2023): 462-462
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INTERNATIONAL JOURNAL OF CONSUMER STUDIESno. 4 (2023): 1273-1290
Public Health Nutritionno. 5 (2023): 1113-1113
PUBLIC HEALTH NUTRITION (2023)
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