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Hélia Gonçalves Pereira is now Rector of Universidade Europeia. Maintains the original position in ISCTE-Instituto Universitario de Lisboa, where she is Associate Professor of Marketing in the Department of Marketing, Operations and General Management. She was Vice-Dean of this department and director of several programs in the University. She was also Director of the Marketing FutureCast Lab, an applied research lab in new trends in marketing. Her background is interdisciplinary, combining a BSc in Economics, a post Degree in European Studies, a MSc in Management and a PhD in Marketing and several years as senior consultant in Price Waterhouse and Coopers.
From 2016 to 2018 she was also part of the Board of Turismo Fundos, SGFII, S.A., a finantial society that supports tourism projects.
In terms of research she has interests in consumer behaviour, internet marketing and social media and, as well, tourism marketing, with relevant scientific publications in these fields, books, book chapters, more than one hundred of communications and peer reviewed proceeding publications in relevant international conferences.
Now, as Rector of Universidade Europeia, leads an institution with 10.000 students, 3 schools, 400 faculty members, with a multidisciplinary positioning - 27 Bsc, 30 Msc, 3 PhD - in scientific areas as design, marketing and advertising, communication sciences, technology, law, management, human resources, psychology, tourism, hospitality.
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论文共 45 篇作者统计合作学者相似作者
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Journal of Promotion Managementno. 2 (2021): 189-204
Progress in ISpp.239-250, (2021)
The role of virtual reality and artificial intelligence in marketing relationship communications (2020)
Exploring the Power of Electronic Word-of-Mouth in the Services IndustryAdvances in Marketing, Customer Relationship Management, and E-Servicespp.288-316, (2020)
Global Fashion Management Conference (2019): 824-826
Global Fashion Management Conference (2019): 540-540
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