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Bio
Francisco J. Pérez-Latre, Ph. D., is Associate Professor of Journalism, Marketing and Media Management and Academic Director of the Master Degree in Media Management at the School of Communication of the University of Navarra, Spain, where he also served as Vice-Dean for Studies and Director of International Relations. He is Visiting Professor at the School of Church Communications at the Pontifical University of the Holy Cross (Rome, Italy).
He holds a Master of Arts in Marketing Communications/Advertising, Emerson College, Boston (1993) and served as Director of Faculty and Academic Affairs at the Institute of Media and Entertainment, New York (2004-2005). He is Counsel of the Center for Internet Studies and Digital Life (CISDL) and has been in the Board of the European Foundation for Commercial Communications Education (2009-2013). He served as Deputy Director of the European Media Management Association (EMMA).
He has written fourteen books, thirty-five book chapters and seventy seven articles about media management, advertising and communication. Author with Alfonso Sánchez-Tabernero of Innovation in the Media: The Road for Change (2014), co-author of "Market Structure and Innovation Policies in Spain“ in Innovation Policies in the European News Media Industry. A Comparative Study (Springer, 2017) and "The Rise of Brand Journalism" in Commercial Communication in the Digital Age (De Gruyter, 2017). He also wrote "The Paradoxes of Social Media: A Review of Theoretical Issues” in The Social Media Industries (Routledge, London/New York, 2013), “Advertising fragmentation: the beginning of a new paradigm?” in Handbook of Advertising (Routledge, London 2009) and Issues on Media and Entertainment (Media Market Monographs, Pamplona 2006). Some of his articles have been published in Journal of Media Business Studies, The International Journal on Media Management, Communication & Society, Estudios sobre el Mensaje Periodístico, Revista de Estudios de Juventud and Journal of Spanish Language Media. His research focuses on the humanistic foundations of communication, media management, social media & innovation.
Research Interests
Papers共 73 篇Author StatisticsCo-AuthorSimilar Experts
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PROFESIONAL DE LA INFORMACIONno. 1 (2023)
Church, Communication and Cultureno. 1 (2023): 43-58
Historia Y Comunicacion Socialno. 1 (2022)
HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS, 2ND EDITION (2018)
INNOVATION POLICIES IN THE EUROPEAN NEWS MEDIA INDUSTRY: A COMPARATIVE STUDYpp.177-190, (2017)
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