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个人简介
Professor Anderson's research interests include analytics, retailing, pricing strategy, innovation, new products and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. His articles have appeared in scholarly journals such as Journal of Marketing Research, Marketing Science, Management Science, Journal of Economic Theory, and Quarterly Journal of Economics. He has also published three articles in Harvard Business Review and an article in Sloan Management Review. His 2004 paper on the long-run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing. His 2014 paper on deceptive product reviews won the Paul E. Green award for the best paper in Journal of Marketing Research.
研究兴趣
论文共 64 篇作者统计合作学者相似作者
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JOURNAL OF MARKETING RESEARCH (2024)
PloS oneno. 8 (2023): e0289778-e0289778
Hyung Sup (Zack) Bhan,Eric T. Anderson
MARKETING SCIENCEno. 2 (2023): 314-335
CURRENT OPINION IN PSYCHOLOGY (2021): 121-124
Social Science Research Network (2021)
Andrew M Breglio,Lindsey A May,Melanie Barzik, Nora C Welsh,Shimon P Francis, Tucker Q Costain,Lizhen Wang,D Eric Anderson,Ronald S Petralia,Ya-Xian Wang,Thomas B Friedman,Matthew Ja Wood,
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