基本信息
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Bio
Professor Hoffman’s research has appeared in top academic and managerial publications, such as Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, and the Journal of Consumer Psychology. She currently serves on the editorial boards of leading academic publications in the marketing discipline, as well as serving as an associate editor at the Journal of Marketing. She coedited the book Beyond the Basics: Research-Based Rules for Internet Retailing Advantage, and has coauthored numerous book chapters focused on consumer behavior in online environments.
Research Interests
Papers共 127 篇Author StatisticsCo-AuthorSimilar Experts
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JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH (2024)
Ana Valenzuela,Stefano Puntoni,Donna Hoffman,Noah Castelo,Julian De Freitas,Berkeley Dietvorst,Christian Hildebrand, Young Eun Huh, Robert Meyer, Miriam E Sweeney,Sanaz Talaifar,Geoff Tomaino,
Journal of the Association for Consumer Research (2024)
JOURNAL OF CONSUMER RESEARCHno. 5 (2023): 811-837
SSRN Electronic Journal (2022)
CoRR (2021)
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Heather Hee Jin Yang,Nathanael Fast,Christian Hildebrand,Donna Hoffman, Jennifer Marie Logg, Heather Hee Jin Yang,Michael Yeomans
Academy of Management Proceedingsno. 1 (2020)
ACR North American Advances (2020)
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