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John Pierce is a 20+ year veteran of the education, technology and publishing industries as an executive in sales, marketing, business development, content development, finance, and international growth. Specializing in education, technology, and content companies from startup to $1b+ enterprises, he is best known for creative business ventures, having started several and turned around several others. He is also seen as a leading industry expert, frequently consulting with a number of companies and providing analytical insights to content providers, institutions and technology organizations. Through his current company, Analyticas LLC, John provides current and future trend data focused on educational reform, educational technology, retail, publishing and publishing related technologies.
Prior to this role, John spent 12 years with Pearson PLC (PSO), the world’s largest learning company ($8.6b in revenues 2013), providing educational materials, technologies, assessments/testing, and other related services to teachers and students worldwide, where he was focused on taking novel marketing/merchandising practices to accounts throughout the world, creating/expanding Pearson’s digital network, and successfully moving college accounts/international accounts to embrace channel practices that have been successful in the United States. He also spent a number of years building and growing Pearson’s online higher education sales/channel management, including rental booksellers, digital book sellers/distributors, and other “non-traditional” markets (sales of over $165m/year). John was also responsible for global product launches, new channel development, and vendor management for Pearson’s $100+ million professional operation in technology, business and science, forging relationships with such worldwide brands as Wharton Business School and the Financial Times.
Over the course of his career, John has had the unique opportunity to be involved with a number of organizations in a variety of roles across a wide spectrum of publishing, educational content, and technology information development, including:
* VP, Online Product Development for startup Aprimo (now part of Terradata), a leader in SaaS integrated marketing management space ($500M), with solutions for operations/workflow, digital marketing/messaging, data analytics, CRM, data & campaign management, where he conceived and orchestrated the marketplace extension of Aprimo’s marketing suite;
* Publisher for Macmillan USA’s computing brands Que, a $60+m provider of books and digital products in the consumer technology “how-to” space, as well as Hayden Books, a publishing enterprise focused on the design and creative space, which included the founding of Adobe Press, a co-publishing operation with Adobe Systems for their creative products. Adobe Press celebrates 20 years of publishing in 2014;
* Numerous marketing, sales and business development roles, forging new internet business opportunities, as well as creating official relationships with companies/institutions such as Microsoft, Adobe, Cisco, Sprint, Red Hat, Mandriva, Amazon, Oracle, Sun Microsystems, Borland, Pantone, Wharton School of Business, Marquette University, Earthlink, and US Robotics (3Com).
John’s career traces back to experiences in the library and academic journal markets with OCLC (Online Computer Library Center), where he transitioned traditional academic and professional journal publishers such as Elsevier, Rapid Communications of Oxford, and Chapman & Hall to electronic delivery in the years leading up to the World Wide Web.
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semanticscholar(2022)
Proceedings of The 18th International Workshop on Polarized Sources, Targets, and Polarimetry — PoS(PSTP2019) (2020)
Methods in Enzymology (2020): 153-175
Proceedings of XVII International Workshop on Polarized Sources, Targets & Polarimetry — PoS(PSTP2017) (2018)
Proceedings of XVIth International Workshop in Polarized Sources, Targets, and Polarimetry — PoS(PSTP2015) (2016)
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