基本信息
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Bio
Research Interests:
Services: service recovery, creativity in services, service innovation, individual learning and frontline employees’ behaviours.
Social media: E-WOM Marketing Metrics and Measurement of Intangibles.
AI
International Marketing: export performance, marketing strategy adaptation/standardisation.
Assistant Professor at School of Economics and Business at University of Minho. Previously, she was Deputy Director of the Service Management Lab and a Researcher at CEGE- Research Centre in Management and Economics at Católica Porto Business School.
Before moving to Portugal, Cristiana was a Senior Research Manager at Elsevier, and an Associate Professor in the Marketing and Reputation School at HBS at University of Reading as well as a Scholar of the Advanced Institute of Management (U.K.).
She also worked in the faculty of Loughborough University as a Senior Lecturer and as a Lecturer at the University of Leeds and held visiting positions at National University of Singapore, Boston College, University of Cambridge and Hanken School of Economics. Holds a PhD from Warwick Business School at the University of Warwick (UK).
Her research has received financial support from several bodies, namely EUDOKMA Marie Curie, Banco Santander, Fundação para a Ciência e a Tecnologia, European Institute for Advanced Studies in Management (EIASM), Calouste Gulbenkian Foundation, Warwick Business School, The University of Warwick, Loughborough School of Business and Economics, among others.
Published papers in the Journal of Business Research, Journal of Service Research, Journal of International Marketing, International Marketing Review, European Journal of Marketing, with over 2700 citations on Google Scholar.
Ad-hoc reviewer for the European Journal of Marketing, Journal of Service Research, Journal of Service Management, British Journal of Management, International Marketing Review, among others.
Research Interests
Papers共 45 篇Author StatisticsCo-AuthorSimilar Experts
By YearBy Citation主题筛选期刊级别筛选合作者筛选合作机构筛选
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引用量
主题
期刊级别
合作者
合作机构
Social Science & Medicine (2024): 116721-116721
TOURISM MANAGEMENT (2024): 104831-104831
Social science & medicine (1982) (2024): 116721-116721
PSYCHOLOGY & MARKETINGno. 5 (2023): 910-925
ACR North American Advances (2020)
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Author Statistics
#Papers: 49
#Citation: 2428
H-Index: 23
G-Index: 49
Sociability: 4
Diversity: 0
Activity: 1
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