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个人简介
Much of her research has been concerned with developing an understanding of the consumption/identity link. Earlier work focused on history, nostalgia and contemporary representations of the past and how this influences consumer perceptions of self, time and space. This also raised questions about authenticity, the commodification process and the service encounter in museums. A more recent development has been to expand the notion of cultural consumption, by examining contemporary sub-cultural phenomenon such as dance culture and collective identity construction as linked to neo-tribalism and symbolic consumption. This has involved an eclectic interdisciplinary approach to theory building which is in line with current interpretivist perspectives within marketing and consumer behavior. Current research is focused on parasocial communities, identity and consumption with an emphasis on body image, strategies for resisting the market place and non-conformist consumption. She is also one of the six founding members of the 'Critical Marketing Group' and co-editor of 'Critical Marketing: Defining the Field' which was the result of an ESRC funded seminar series.
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论文共 60 篇作者统计合作学者相似作者
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Consumption Markets & Culturepp.1-15, (2024)
Annals of Tourism Research (2023): 103591-103591
JOURNAL OF MARKETING MANAGEMENTno. 9-10 (2023): 841-851
Journal of Public Policy & Marketingno. 3 (2022): 074391562210814-074391562210814
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作者统计
#Papers: 41
#Citation: 2213
H-Index: 23
G-Index: 41
Sociability: 4
Diversity: 1
Activity: 0
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