基本信息
浏览量:17
![](https://originalfileserver.aminer.cn/sys/aminer/icon/show-trajectory.png)
个人简介
Prof. Bikramjit Rishi is a Professor in Marketing at the School of Management & Entrepreneurship (SME) at Shiv Nadar Institute of Eminence (SNIoE) (Deemed to be University) – Delhi (NCR). He has spent nearly two decades making significant contributions to the success and growth of the marketing discipline. His research has been published in several A & B league journals such as the Marketing Intelligence and Planning, Journal of Brand Management, Australasian Marketing Journal, Journal of Financial Services Marketing, VINE - Journal of Information and Knowledge Management Systems and Social Responsibility Journal. He has also published several edited books in the area of social media marketing, marketing research, and consumer behaviour and a textbook in the domain of social media marketing. He has been a faculty fellow at the doctoral consortiums supported by the American Marketing Association (AMA) and Academy of Indian Marketing (AIM). He serves on the Editorial and Review Board of several journals and international conferences. He has designed and delivered many training programs on marketing for Hindustan Coca Cola Beverages Limited (HCCBPL), Maruti Suzuki India Limited (MSIL), Apollo Tyres Limited, APL Apollo Tubes Limited, Jubilant Foods, and RITES Limited.
研究兴趣
论文共 59 篇作者统计合作学者相似作者
按年份排序按引用量排序主题筛选期刊级别筛选合作者筛选合作机构筛选
时间
引用量
主题
期刊级别
合作者
合作机构
JOURNAL OF CONSUMER MARKETINGno. 4 (2024): 391-405
Journal of Financial Services Marketingno. 1 (2024): 79-96
Emerald Emerging Markets Case Studiesno. 2 (2024): 1-25
J. Glob. Inf. Manag.no. 1 (2023): 1-24
ASIAN CASE RESEARCH JOURNALno. 01 (2023): 59-77
VINE JOURNAL OF INFORMATION AND KNOWLEDGE MANAGEMENT SYSTEMS (2023)
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS (2023)
Bikramjit Rishi, Shiv Kumar Sharma
Emerald Emerging Markets Case Studiesno. 1 (2023): 1-21
Journal of Systems and Information Technologyno. 4 (2023): 480-501
Emerald Emerging Markets Case Studiesno. 1 (2023): 1-18
加载更多
作者统计
#Papers: 58
#Citation: 307
H-Index: 9
G-Index: 16
Sociability: 4
Diversity: 0
Activity: 2
合作学者
合作机构
D-Core
- 合作者
- 学生
- 导师
数据免责声明
页面数据均来自互联网公开来源、合作出版商和通过AI技术自动分析结果,我们不对页面数据的有效性、准确性、正确性、可靠性、完整性和及时性做出任何承诺和保证。若有疑问,可以通过电子邮件方式联系我们:report@aminer.cn