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职业迁徙
个人简介
A pioneer in the field of collective consumption since the early nineties, his internationally-influential research has paved the way to brand community approaches. His work on this topic has been among others published in the Journal of Consumer Research, Organization, the European Journal of Marketing, Marketing Theory and the Journal of Business Research.. He is also known for his groundbreaking research in B2B marketing, especially in the field of solution marketing. His work on this topic has been published in the Journal of Marketing Management, the Journal of Business & Industrial Marketing, and Industrial Marketing Management.
研究兴趣
论文共 266 篇作者统计合作学者相似作者
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MARKETING THEORY (2024)
CONSUMPTION MARKETS & CULTUREno. 1 (2024): 1-16
Emerald Publishing Limited eBookspp.85-100, (2023)
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Marketing Theoryno. 2 (2023): 267-273
Emerald Publishing Limited eBookspp.33-48, (2023)
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Emerald Publishing Limited eBookspp.115-132, (2023)
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Emerald Publishing Limited eBookspp.5-31, (2023)
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Emerald Publishing Limited eBookspp.65-83, (2023)
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