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个人简介
Barry's research, which focuses on value creation driven by the consumer and employee interface within exchange environments, appears in many prestigious journals including The Journal of the Academy of Marketing Science, The Journal of Marketing, The Journal of Retailing, The Journal of Consumer Research, The International Journal of Wine Business Research, European Business Review and The Journal of Business Research. He is coauthor of several books including CB: A Value Based Approach, Business Research Methods, Sales Management: Building Customer Relationships and Partnerships, Multivariate Data Analysis and Exploring Marketing Research. His consulting and teaching areas focus primarily on research methodology, structural equations modeling and consumer behavior. He is the Marketing Editor of the Journal of Business Research. In addition he is Chair of the Board of Governors and Past-President of the Academy of Marketing Science. He is a Distinguished Fellow of both the Society for Marketing Advances and The Academy of Marketing Science. In 2010, he was awarded the Harold K. Berkman Service Award for recognition of his service contributions to the Academy and to the marketing discipline. He is a member of the RMS Scientific Committee in the Champagne-Ardenne region of France. Barry is a frequent speaker to academic organizations and has offered training seminars throughout North America, as well as the U.K., France, Sweden, Norway, South Korea, South Africa and Australia. This training generally focuses on analytic methods, research methodology or creative problem solving. Engagement is the key to learning and engaged faculty help create engaged students.
研究兴趣
论文共 178 篇作者统计合作学者相似作者
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EUROPEAN JOURNAL OF MARKETING (2024)
JOURNAL OF SERVICE THEORY AND PRACTICE (2024)
JOURNAL OF BUSINESS RESEARCH (2023): 114113-114113
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needspp.47-48, (2023)
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needspp.95-96, (2023)
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Italian Journal of Marketingno. 1 (2023): 77-111
Journal of Consumer Behaviour (2023)
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PsycTESTS Dataset (2022)
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