基本信息
浏览量:343
职业迁徙
个人简介
Dr. Krishna is a behavioral scientist focused on persuasion. She studies how different aspects of product and communication design impact people's perceptions and behaviors, e.g., how does one design a communication that makes people choose more healthy food. Her work has looked at decisions related to health and nutrition, sensory and non-conscious marketing, food marketing, corporate social responsibility, and political decision making. She is consistently in the lists of the most productive marketing professors in the world. Harvard Business Review recently acknowledged her as "the foremost expert in the field of sensory marketing". She was awarded as a Fellow of the Society of Consumer Psychology, the organization's highest honor, in recognition of her contributions to consumer psychology.
Dr. Krishna has more than 100 published articles in journals like the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review, Journal of Economic Theory, and others. She is an associate editor for the Journal of Consumer Research and the Journal of Marketing Research. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK.
Dr. Krishna has more than 100 published articles in journals like the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review, Journal of Economic Theory, and others. She is an associate editor for the Journal of Consumer Research and the Journal of Marketing Research. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK.
研究兴趣
论文共 165 篇作者统计合作学者相似作者
按年份排序按引用量排序主题筛选期刊级别筛选合作者筛选合作机构筛选
时间
引用量
主题
期刊级别
合作者
合作机构
JOURNAL OF CONSUMER PSYCHOLOGY (2024)
MARKETING LETTERSpp.1-12, (2023)
Journal of Consumer Researchno. 3 (2023): 468-491
Social Science Research Networkno. 3 (2022): 316-324
加载更多
作者统计
合作学者
合作机构
D-Core
- 合作者
- 学生
- 导师
数据免责声明
页面数据均来自互联网公开来源、合作出版商和通过AI技术自动分析结果,我们不对页面数据的有效性、准确性、正确性、可靠性、完整性和及时性做出任何承诺和保证。若有疑问,可以通过电子邮件方式联系我们:report@aminer.cn