My research revolves around measuring, analyzing and improving how mobile operators join mobility and communications towards the common goal of offering subscribers performance and efficiency in highly dynamic scenarios. Wireless and mobile access to the Internet revolutionized the way that people interact and access information. Mobile broadband networks have become the key infrastructure for people to stay connected everywhere they go and while on the move. Indeed, mobile coverage and performance experienced by the end-users are of great importance to many stakeholders, including mobile subscribers, regulators, governments, businesses that provide Internet services and public transport operators. The society’s increased reliance on mobile networks has made provisioning ubiquitous coverage the highest priority target to achieve for mobile network operators before focusing on performance and user quality of experience.