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Bio
Adrian Palmer is Professor of Marketing and Head of the Department of Marketing and Reputation. His first career in travel and tourism marketing and management informed his subsequent academic career. Since joining academia in the 1990s, he has researched and published extensively on the subject of services buyer behaviour. His book “Principles of Services Marketing”, now in its seventh edition, and recently translated into Chinese, is widely used throughout the world to provide a grounding in the challenges and opportunities of marketing services. He is a Fellow of the Chartered Institute of Marketing and has experience of teaching executive programmes in Europe and Asia.
His research focuses on buyer behaviour within service sector industries and in particular the importance to companies of developing customer loyalty and ongoing relationships. As well as developing theory, he has always sought to make the outcomes of research relevant to business practice.
Specific ongoing streams of research, many involving doctoral students and international collaborators include:
The effects of engagement in service consumption on customer satisfaction and loyalty
Implicit and explicit attitudes and their differential effects on behaviour
The link between anticipation of service consumption and subsequent satisfaction
Recent research has been published in Journal of Marketing Management, European Journal of Marketing and Harvard Business Review.
Research Interests
Papers共 109 篇Author StatisticsCo-AuthorSimilar Experts
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EUROPEAN JOURNAL OF MARKETING (2023)
Resources, Conservation and Recycling (2022): 105977-105977
The Customer is NOT Always Right Marketing Orientationsin a Dynamic Business WorldDevelopments in Marketing Science Proceedings of the Academy of Marketing Sciencepp.845-848, (2017)
The Customer is NOT Always Right Marketing Orientationsin a Dynamic Business WorldDevelopments in Marketing Science Proceedings of the Academy of Marketing Sciencepp.925-927, (2017)
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business WorldDevelopments in Marketing Science: Proceedings of the Academy of Marketing Sciencepp.67-70, (2017)
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