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个人简介
Dr. Abhishek ‘Abbey’ Dwivedi is an Associate Professor in Marketing at Charles Sturt University’s School of Management and Marketing (Albury-Wodonga Campus). His general research interests are in the areas of brand management, consumer-brand relationships, celebrity endorsements, brand engagement and social entrepreneurship. Some of his research appears in the Journal of Business Research, Journal of Brand Management, the Journal of Retailing & Consumer Services, the Journal of Product and Brand Management, the International Journal of Advertising, and the European Journal of Marketing.
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论文共 45 篇作者统计合作学者相似作者
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Abhishek Kumar Dwivedi, Gautam Kumar Jha
International Journal Of Recent Trends In Multidisciplinary Researchpp.51-59, (2024)
Journal of Retailing and Consumer Services (2023): 103418-103418
JOURNAL OF PRODUCT AND BRAND MANAGEMENTno. 7 (2023): 1032-1045
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