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Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School and a former member of the Executive Committee of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative. He was previously Co-Director of The Mind of the Market Laboratory at HBS. He is a co-founder and senior partner in the research based consulting firm of Olson Zaltman Associates whose clients include some of the world’s most respected firms and brands. Professor Zaltman holds a Ph.D in sociology from The Johns Hopkins University, an M.B.A from the University of Chicago, and an A.B. in government from Bates College. Professor Zaltman held positions at Northwestern University and the University of Pittsburgh before joining Harvard University in 1991.
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论文共 145 篇作者统计合作学者相似作者
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Fundamentals of Business Marketing Educationpp.81-83, (2020)
user-5ebe28ba4c775eda72abcdf3(2019)
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Marketing Scientific and Technical Informationpp.93-109, (2019)
user-5ebe28ba4c775eda72abcdf3(2019)
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Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Shethpp.17-24, (2019)
Sage eBooks (2018)
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user-5da93e5d530c70bec9508e2b(2018)
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